My journey - Casa Orquidea

Context

As an ongoing endeavor, Casa Orquidea is currently under development, driven by the necessity to adapt and innovate in response to the challenges presented by the COVID-19 pandemic. Recognizing the potential of promoting sustainable habits through lifestyle changes, this project seeks to inspire and educate individuals on the path to cultivating a conscious and environmentally responsible way of living.

Casa Orquidea aims to promote a conscious lifestyle by focusing on four essential habits:

Cultivating at Home - Embracing home gardening and ferment cultivation like kombucha, yogurt, and vinegar.
Mindful Nutrition - Creating personalized meal plans
Waste Management - Implementing waste separation and composting
Responsible Consumption - Encouraging bulk purchases and label reading

Approach: Sustainable lifestyle guides and materials

Materials and tools for composting, home gardening, and ferment cultivation
Experiences and training through courses, classes, and culinary workshops
Consultations for installation and maintenance

Achievements:

Providing multiple pathways for individuals allows for reduced friction in adopting sustainable habits
Personalizing the experience is crucial to fostering long-term commitment
Identified three key markets: young families, seniors, and conscious youth

Learnings:

Effective branding is essential for clear communication with diverse audiences
While there are existing options for gardening and composting, few encompass a comprehensive sustainable lifestyle approach
A strategic sales plan and a skilled communication team are vital for achieving financial objectives

Objective and Personal Achievements in the Framework of Food Sovereignty:

The ultimate goal of Casa Orquidea is to transform consumption habits by promoting a sustainable lifestyle that fosters responsible resource utilization through regenerative food cultivation and waste management. By embracing these principles, the project aligns with the five proposed solutions for achieving food sovereignty.

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